Value propositions summarize why a consumer should use a product or service

Build value propositions

• What does your product do? Clearly explain the offering that your product provides users.
• Why should the user care? Describe how your product addresses users’ pain points

Once you’ve answered these questions, you can follow a series of steps to focus on your product’s unique value proposition.

• Step 1. Describe your product’s features and benefits. Create a list of all the great features and benefits of your product, big and small. Don’t hold back; list everything that comes to mind and then narrows it down later.
• Step 2. Explain the value of the product. Anything that you identify as a value proposition needs to be beneficial to your users.
• Step 3. Connect these features and benefits with the needs of your users. The goal is to identify what’s truly valuable to the user and not just a cool feature that users didn’t ask for. To determine value, take the personas you’ve developed and pair each persona with a value proposition that meets their biggest pain point.
• Step 4. Review your official value proposition list. You’ve narrowed your list down of lots of benefits and features by matching them with actual user needs. Now it’s time to review the list of value propositions your product offers.

Key takeaways

• And there you have it, your list of value propositions! However, some of these features and benefits are also offered by your competitors.
• So how do you know what makes your product stand out from the competition? Identify your app’s unique value proposition.
• This means reviewing the list of value propositions that match your personas and removing those that your competition also offers.
• One way to check out your product’s competitors is to read reviews. Sort the reviews from lowest to highest, and closely examine what reviewers are sharing about your competition.