How to Select Fonts For Your Design:

1. Branding

• A font you select should embody the character and spirit of your brand. Try to match the font style to your brand’s character.

2. Legibility

• It’s evident that it’s better for a typeface to be clear and legible, rather than so unreadable.
• Avoid using fancy fonts or uppercase text in large bodies of text as it forces strain on the reader’s eye. It’s better to use decorative typefaces only for titles and headlines.
• Try to avoid fonts that use a cursive script, such as Vivaldi

3. Serif vs Sans

• Usually, one of the first determinations to be made when selecting a typeface for text is serif or sans?

• While the decision can be based on several key points, one of the most important points is the length of your copy. Generally, serif typefaces are easier to read for lengthy copy than sans. Serif fonts help the eye travel across a line, especially if lines are long.
• But it’s also important to consider your target audience. Sans is preferable for young children, or anyone just learning to read. Sans is also good for readers with certain visual impairments.
• Also, it’s a safe bet to use “web safe fonts” — fonts that are supported by all major web browsers by default.
  • Here are some safe sans typefaces you might start with:
    • Arial
    • Tahoma
    • Verdana
  • And here are some safe serif typefaces:
    • Georgia
    • Lucida
    • Times New Roman

4. Font Family

• you need to know how large a font family needs to be to meet your project typographic requirements.