problem statements:

Problem-Statement-Template-.pptx

That might seem like it’s contradicting the rule of never making assumptions, but sometimes users just won’t feel comfortable or know how to express exactly what their problem is and how it affects them.

In this reading, you’ll learn how to define unspoken pain points and use them to form strong problem statements.

You learned earlier that there are four categories of pain points that can fall into:

• Financial, or money-related pain points.
• Product, which are pain points related to quality issues.
• Process, which are pain points related to the user’s journey.
• Support, which are pain points related to getting help from customer service.

To build a problem statement, you can utilize the 5 Ws framework.

Who is experiencing the problem? Knowing your users and their background is key to creating successful solutions for them.

What are the pain points you’re trying to solve? Determining a user’s pain points early allows you to answer the rest of these questions and clarify the context of the pain points.