Placeholder text

we still use lorem ipsum today for a few very good reasons:

• share designs with stakeholders early
• use during the ideation phase
• more time to develop copy

disadvantageous for designers, too:

• Placeholder text might confuse stakeholders or even distract them from the design.
• If your design is sized and adjusted to fit placeholder text, changing that text in later versions of the design can affect the overall layout.

As a good rule of thumb: Placeholder text is often used in low-fidelity designs , like wireframes. If you need to generate placeholder text for your own designs, you can use online generators, like this Lorem Ipsum generator by Lipsum or this one from loremipsum.io.

Real copy

Can be advantageous while you design:

• Using real copy from the start of the design process can lead to fewer adjustments to your designs later. For example, you won't have to resize design elements to fit the real copy.