Google UX Design Certificate - Pattern Identification [Template]

For example, suppose you notice that four out of five participants have difficulty finding the three dots for the sub-menu. In this case, you might identify the theme of the three dots sub-menu being challenging to find.

• Keep your themes simple, direct, and easy to understand.
• Limit themes to just one idea.
• Remove opinions from the process and ensure that your themes are based on objective observations you made.

Move your themes from the affinity map to the pattern identification template

Following the pattern identification template, convert your themes from your affinity map onto the template. When you're finished, all of your major themes should be listed in the template.