The purpose of the moodboard is not only inspirational.

Good design moodboard should contain:

• fonts
• color palette
• style
• general mood
• key states
• reference images

Gathering inspiration for your mood board

• Competitor products. If you’re designing an app or a website, take a look at what other brands in the same space have done. You can borrow certain elements to inspire your own designs without copying.
• Google images. Try typing certain keywords into the Google image search and see what comes up. For example, you might search words like “tropical” or “retro” to see what kinds of imagery and colours are typically associated with these themes.
• Physical spaces such as department stores, showrooms, and museums. Extend your search beyond the digital realm, even if you’re designing a digital product. If you’re designing a website for a luxury cosmetics brand, you might go into a department store to browse their visual displays for inspiration. If you’re designing a science app, you might take a trip to a science museum to fuel your creative vision. Think outside the box!

How to create a mood board: Step-by-step