So far in this certificate program, you’ve learned about three Gestalt Principles:
Between the E and x, the white space forms an arrow pointing right.
There is no outline or distinction on this arrow, but users can see the arrow because the shape of the E and the x come together to provide the illusion of the arrow.
For FedEx, this arrow is more than the closure principle; it also fits in with their brand’s purpose of shipping items for their users, because the arrow implies moving forward.
Continuity: continuity guides a user’s eye from object to object, following a line, and focuses attention to specific parts of the screen.