Google UX Design Certificate - Insight Identification [Template]

Derive actionable insights from your themes

Reviewing your themes, think about what the actionable insight is. Fill in your insight identification template with the insights you’ve derived from the themes you’ve identified.

For example, one theme that we identified in the exemplar document for the “identifying patterns and themes” activity (see Step 2) is that most users weren’t sure how to create a new label. An insight might be that users need better cues for what steps are required to create a label. We can record this in our insight identification template:

Strong insights should:

• Be based on real data; the things that you observed in your research
• Speak to and (hopefully) answer the research question from your research plan
• Be easy to understand
• Increase empathy for the user experience
• Inspire direct action