UX research plan template:

Research-Study-Plan-Template-.docx

The introduction and primary research questions will help your design team:

• Establish research goals
• Identify who’s affected by the design
• Define research deliverables
• Ensure research data quality

Introduction

• Title: The focus of your study.
• Author: Include your full name, job title, and email address on one line.
• Stakeholders: Add stakeholder names and roles.
• Date: The date that the plan was last updated. Remember to update the date every time you edit the plan, so you know whether the plan is current or if it needs to be updated.
• Project background: A brief explanation of why you’re doing this research. It gets the team on the same page at the beginning of the study, shows you understand the reason for this research, and promotes confidence in the overall quality of your analysis and insights to people who can act on your recommendations.
• Research goals: The specific ideas you want to learn from the research, or what you would like the outcomes of the research to be. What design problems are you trying to solve for the user and/or the business? And how will the results of the research impact our design decisions?

Primary Research Questions

These questions are different from the actual questions you’ll ask study participants. Instead, primary research questions explain what your UX research is trying to answer.

• Research questions should be actionable. You should be able to identify a clear way to answer the question, and you should know when you’ve found the answer you’re looking for.