• There are only 24 hours in a day, so users have to be selective about how they spend that time! This battle over users’ attention is referred to as the attention economy
• Many scientists believe that humans aren’t very good multitaskers; technology should help users, not distract them. The more distracted a person is, the less likely they are to complete a task well.
• The clash between attention and distraction is why UX designers need to consider how the products they design will affect a person’s behavior.
• In your role as a new UX designer, it’s important that technology improves the lives of your users and doesn’t harm them. Designers need to make sure they don’t design their products in a way that encourages addictive behaviors that could negatively affect users’ lives.
• The concept of the attention economy also explains how interacting with technology may cause depression or anxiety for some.
  • For example, a user may feel sad when they don’t hear or see new notifications on their phone, or they may experience the fear of missing out (also known as FOMO) if they don’t continually refresh their social media feed or check their messages. Even seemingly small details, like the colors used and the volume of notifications, can be distracting to users or cause them to feel anxious.

some best practices for you to consider to help you avoid bad design decisions:

• Avoid deceptive patterns. Be honest with users. Think about your purpose for design and how your own values align with the design.
• Think about goals and metrics. Understand your company’s business goals and key performance indicators. Pay attention to how these business goals might contradict or align with your users’ goals.
• Share good design practices with the people you work with. Understand your position of power as a UX designer. You have the ability to influence the decision-making process for good and make sure that the right design choices are being made.