Brainstorming:

• coming up with a list of user problems
• You want your product to fill a gap in the market or solve a problem better than existing products, check out your product's competitors and identify if there are already similar products available in the market.

Define:

• Who is the product for?
• What will the product do?
• what features need to be included for the product to be successful?

Usable

• Is everything in the design easy to find?
• Is the design’s functionality easy to understand?
• Can users accomplish specific tasks within the design?

Equitable

• The product’s design addresses the needs of a diverse audience and ensures a high-quality experience is delivered to all users regardless of background, gender, race, or ability.
• Are the needs of a diverse group of users considered?
• Does the product’s design address the needs of traditionally underrepresented and excluded groups?

Enjoyable

• A product’s design doesn’t have to be enjoyable for it to function properly. ** But, an enjoyable design adds to an already functional product and can enhance the user’s feelings about the experience
• Are there aspects of the design that consider the user’s feelings?
• Does the design inspire delight in the user?
• Does the design keep the user engaged throughout their experience?

Useful

• Means it solves user problems.
• Does the design add value to the user’s experience?
• Does the design solve a problem for the user?
• Does the design help the user achieve a specific goal?

Empathise

• your primary goal is to learn more about the user and their problems, wants, and needs, and the environment or context in which they’ll experience your design.
• let your research findings inform your decision-making in later design phases.
• user research might include user surveys, interviews, and observation sessions
• you might also need to conduct some research on the competitors’ products to determine how your user frames competitors’ products as part of their daily life and daily problem-solving.

Define

• Analyze your research findings from the empathize phase and determine which user problems are the most important ones to solve, and why.
• You might also develop a value proposition, which is a summary of why your user would
• Should use the product or service that you’re designing.

Ideate

• Ideation involves collaborative brainstorming
• The goal of ideation is to come up with as many design solutions as possible

• What should we build?
• What are the user’s problems?
• How can we solve those problems?
• Am I aware of my own biases, and am I able to filter them as I do research?
• Interviews, Surveys, Focus groups, Competitive audit, Field studies, Diary studies

**Based on who conducts the research

• Primary research is research you conduct yourself. Information from direct interactions with users, like interviews, surveys, or usability studies, are considered primary research.
• Secondary research is research that uses information someone else has put together. For example, using information from sources like books, articles, or journals is considered secondary research.

Based on the type of data collected

• Qualitative research is primarily collected through observations and conversations. Qualitative research is based on understanding users’ needs and aims to answer questions like “why” or “how did this happen?”
• Quantitative research focuses on data that can be gathered by counting or measuring .Quantitative research is based on numerical data that’s often collected from large scale surveys. This type of research aims to answer questions like “how many?” and “how much?”